ABOUT NOETIC MARKETER

Your strategic digital marketing partner in education.

EDUCATION MARKETING EXPERTS

Who we are.

Noetic Marketer is a Toronto-based digital marketing agency specializing in education. 

We began as a small consultancy in 2016, working closely with educational leadership teams who needed a partner that truly understood their world.

Since then, we’ve grown into a trusted partner for institutions across North America, known for our collaborative approach, education expertise, trilingual services (English, French, and Spanish), and relationships built on trust and measurable outcomes.

WHAT LEADS US

Our vision.

Our vision is to elevate the role of marketing within education. We believe marketing should function as a unified, strategic driver of enrolment, reputation, sustainability, and learner engagement.

Our mission.

Our mission is to empower education leaders with the clarity, intelligence, and digital strategy they need to drive sustainable growth. We align mission, brand, and marketing goals with evidence-based systems that strengthen institutional trust and performance.

Our approach.

We enjoy untangling enrolment challenges, aligning cross-departmental goals, and building custom strategies that respect both mission and market forces. Above all, we show up with curiosity, care, and a commitment to continuous improvement and long-term partnership.

Meet the team.

OUR VALUES

What we stand for.

Partnership at the forefront

We act as a trusted extension of your internal teams. Every engagement is rooted in reliability, support, collaboration, and long-term commitment.

Mission-led, market-informed strategy

Keeping communication lines open allows for more collaboration and feedback.

Compliance and learner protection

Education has unique responsibilities. We build systems and strategies that meet the highest privacy standards, protecting both your brand and your learners.

Clarity, transparency, and trust

You deserve to know exactly where your marketing stands. Our reporting connects spend to outcomes, from awareness through enrolment and beyond.

Integrated collaboration

Success happens when we work together. We integrate with marketing, admissions, recruitment, IT, and leadership teams to build shared success.

Continuous learning and improvement

We evolve with the sector, the technologies, and the learners. Curiosity drives us, and refinement defines our work.

Agility with intention

Education evolves quickly. We adapt in real time with full-funnel strategies grounded in testing, analytics, and continuous optimization.

Candour and integrity

We lead with honesty. If something shouldn’t be done, we’ll say so. Your institution’s long-term success comes first, always.

GREAT HISTORY

How we started.

Noetic Marketer is a Toronto-based digital marketing agency that serves institutions across North America.

Noetic began in 2016 as a freelancing gig. The idea was born when Andres Tovar, the co-founder of Noetic Marketer, had the opportunity to work with several marketing agencies. During this time, he discovered that many companies and institutions were losing money and missing out on valuable business opportunities due to the agency and client's lack of communication and consultation.

After identifying gaps in the industry, Andres and his partner, Gloria, decided to build an agency that understands all the moving pieces of the fast-paced digital marketing space. Their goal was to create a company that treats its clients as partners, where a deep understanding of each other's goals is essential, and communication is the key to a successful partnership.

In response to industry needs, the company was incorporated in January 2017. Noetic Marketer prides itself on not taking its partnerships for granted. This mentality has enabled the company to cut through the noise to build meaningful connections and deliver innovative marketing solutions.

What our partners in education are saying.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program

Strengthen your institution and fuel sustainable, long-term growth.

Gain actionable marketing insights tailored to your institution. No templates. No sales pressure. Just valuable advice you can use right away.