How Noetic Doubled UNIQ Dimensions’ Bookings in One Year
CASE STUDY
UNIQ DIMENSIONS
Overview.
UNIQ Dimensions is a building measuring company specializing in architectural as-built, 3D scanning, and building area analysis services for real estate marketing, engineering and design, and asset evaluation needs. UNIQ’s mission is to provide a unique experience for their clients while delivering accurate measurements that establish credibility for their properties.
Timeline: June 2020 - May 2021
Location: Toronto, Ontario
Industry: Professional Services
Goal: Diversify marketing efforts to improve lead stability and drive more business.
100%
Increase in bookings (June 2020 - May 2021)
400%
Increase in online leads (June 2020 - May 2021)
223%
Higher landing page conversion rate than the industry average
The challenge.
UNIQ Dimensions needed to improve its marketing to attract more customers. With COVID-19 eliminating all in-person marketing opportunities like tradeshows, the company needed to diversify its marketing efforts to maintain lead generation and sales.
01
Identify target audiences and how best to reach them online.
02
Translate in-person marketing efforts to online channels.
03
Develop trust amongst leads less familiar with digital marketing and online communication.
The solution.
Our online strategy focused on a robust retargeting campaign through Facebook and email marketing to create urgency and promote UNIQ’s value. The team at Noetic Marketer implemented the strategy by using several digital marketing tactics, including social media advertising, email marketing, Facebook ad design, and landing page design.
Social Media Advertising
We developed and launched several Facebook ads for those interested in UNIQ's diverse range of measurement services. We included various audiences and copies in the campaigns to determine the ideal client.
Pay-Per-Click
Our ads specialists launched several campaigns, each focused on a different service that UNIQ provides. We optimized all ad groups to ensure the effective use of the client's budget for the results required.
Graphic Design
Our expert designers created countless visuals to portray UNIQ's services. When the client rebranded the company, we redesigned all ads.
Landing Page Development
Our team developed creative copy and actionable designs for UNIQ's landing page. The customized landing page allowed for dynamic landing pages to fit whichever ad a client clicked, thus giving the client the ultimate brand interaction.
The content.
The results.
The following results were achieved by developing and executing a detailed digital marketing strategy.
100%
Increase in bookings (June 2020 - May 2021)
400%
Increase in online leads (June 2020 - May 2021)
223%
Higher landing page conversion rate than the industry average
The analytics.
The feedback.
“When I was working with another agency, I believed they had a '1 size fits all' strategy. Working with Noetic, they tailored the marketing to my needs & budget. They were quickly able to understand the business, what we do & what we stand for. Overall it has been a great experience working with the Noetic team.”
Luis Morales | Founder of UNIQ Dimensions
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