CRM implementation & optimization.

Systems that support learners, teams, and confident decisions.

STREAMLINE INTERNAL WORKFLOWS

Why education institutions need CRM.

CRMs sit at the centre of recruitment, admissions, and learner engagement. However, many institutions invest in powerful CRM platforms but struggle to realize their value. Some of the most common challenges include:

Fragmented data and inconsistent records.

Workflows that don’t reflect real recruitment processes.

Limited adoption or confidence among teams.

Reporting that is difficult to interpret or trust.

ALIGNMENT BETWEEN SYSTEMS & PEOPLE

What CRM implementation & optimization means at Noetic Marketer.

We help educational institutions implement and refine CRM systems to support learner journeys, streamline internal workflows, and provide leadership with reliable insights. This includes support to:

Implement, manage, or optimize the right CRM for your institution.

Provide consistent, timely follow-up across recruitment stages.

Align marketing and admissions workflows.

Improve visibility into performance and progression.

WHAT WE OFFER

Our CRM implementation & optimization services.

As part of lead nurturing, recruitment, and institutional communication strategy, our CRM work includes:

CRM strategy & configuration

We align CRM structure and configuration with enrolment goals and institutional workflows.

Workflow & automation design

We design workflows that support timely follow-up, segmentation, and learner progression.

Data structure & compliance support

We establish data standards and adhere to compliance practices to improve accuracy and usability.

Integration with marketing & analytics tools

We ensure CRM systems connect cleanly with email, advertising, and reporting platforms.

Optimization & ongoing refinement

We assess performance and continuously refine systems as needs and goals evolve.

Recommended by educational institutions.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program

CONFIDENT & COORDINATED RECRUITMENT

How CRM implementation & optimization supports lead nurturing.

CRM implementation and optimization strengthen lead nurturing by enabling you to:

Improve consistency and responsiveness in learner engagement.

Align marketing and admissions around shared data.

Gain clearer insight into progression and outcomes.

Support confident, evidence-informed decision-making.

OPTIMIZATION FOR EDUCATION

Our approach.

We approach CRM work with pragmatism and awareness. Our goal is not to overengineer systems, but to make them work effectively within real-world constraints, emphasizing: