Noetic Marketer Recognized with Merit Award at the 13th Annual Education Digital Marketing Awards
Noetic Marketer, a leading digital marketing agency specializing in the education sector, is proud to announce it has been honoured with a Merit Award at the 13th Annual Education Digital Marketing (EDM) Awards. The agency was recognized in the Total Digital Marketing Program category for its highly successful campaign, "Elevating a Flagship MBA Program: A Data-Driven Approach to Recruitment.”
The award-winning entry showcased Noetic Marketer’s comprehensive work for the Telfer School of Management at the University of Ottawa. Faced with the challenge of increasing domestic applications for Telfer’s flagship MBA program, Noetic Marketer developed and executed an integrated, full-funnel digital strategy.
The campaign leveraged sophisticated audience segmentation, multi-channel advertising across Google and Meta, and high-converting landing pages. A cornerstone of the project’s success was a personalized email marketing ecosystem that nurtured prospective students from their first inquiry through to the final application.
“Winning this award is a testament to the collaborative partnership we’ve built with the Telfer School of Management,” said Andres Tovar, Co-Founder & Managing Partner of Noetic Marketer. “Our goal was to go beyond simple visibility and drive meaningful, measurable enrolment growth. Being recognized in the Total Digital Marketing Program category confirms that our holistic, data-first approach delivers the measurable outcomes that modern institutions need.”
The results of the campaign were transformative for the institution:
272% increase in total leads.
123% increase in Canadian student applications.
5x higher conversion rate than the higher education industry average.
Helped achieve the highest student enrolment in the MBA program’s history.
The Education Digital Marketing Awards recognize the best in educational websites, digital content, electronic communications, mobile media, and social media. Entries are judged by a national panel of industry specialists based on creativity, marketing execution, and message impact.
About Noetic Marketer: Noetic Marketer is a Toronto-based digital marketing agency specializing in education. The company began as a small consultancy in 2016, working closely with educational leadership teams who needed a partner that truly understood their world. Since then, Noetic Marketer has become a trusted partner for institutions across North America, known for our collaborative approach, education expertise, trilingual services (English, French, and Spanish), and relationships built on trust and measurable outcomes.
About the Education Digital Marketing Awards: The Education Digital Marketing Awards is a national competition that recognizes the work of marketing professionals who have contributed to the excellence of digital marketing in higher education.