Higher education.

Custom full-funnel marketing for universities and colleges.

THE OBSTACLES

Challenges facing higher education.

Higher education institutions operate in one of the most complex marketing environments today. Without full-funnel alignment, marketing can become reactive, disconnected, or siloed.

Common challenges include:

Declining or fluctuating domestic enrolment.

Increased competition for international and graduate students.

Pressure to justify marketing spend and demonstrate impact.

Fragmented recruitment efforts across faculties, programs, and regions.

Disconnection between marketing strategy and institutional priorities.

INCREASED COMPETITION & PRESSURES

Why higher education marketing requires a different approach.

Higher education decisions are rarely impulsive, and marketing efforts must acknowledge this to be successful. Prospective students are evaluating:

Academic quality and institutional reputation across competing institutions.

Projected career outcomes and return on investment.

Campus culture, values, accessibility, and support systems.

Long-term personal and professional fit.

Effective higher education marketing must balance performance with credibility, scale with nuance, and recruitment with reputation.

WHAT WE OFFER

How Noetic Marketer supports higher ed institutions.

We partner with colleges and universities to build marketing strategies that support enrolment goals, protect institutional reputation, and align marketing investment priorities. Our work with your school may include:

Strategic enrolment planning.

Market research and competitive analysis.

Audience targeting and segmentation.

Brand strategy and messaging.

Performance recruitment campaigns.

Website and digital experience optimization.

Lead nurturing and CRM strategy.

Analytics and performance reporting.

Explore our services

Recommended by educational institutions.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program

SUPPORT FOR SUSTAINABLE GROWTH

Who we serve.

Universities

We work with public and private universities seeking to strengthen undergraduate, graduate, and professional program recruitment while protecting institutional reputation.

Online & hybrid learning providers

We support higher education institutions offering online or hybrid programs that must balance scale, quality, and differentiation in competitive markets.

Colleges & polytechnics

We support community and private colleges and polytechnics focused on applied learning, workforce alignment, and regional recruitment priorities.

OUR APPROACH

What sets us apart.

We work closely with internal teams in higher ed to build intentional, measurable, and sustainable marketing strategies. Our approach emphasizes:

Strategic enrolment alignment.

We align marketing efforts with enrolment planning, institutional priorities, and long-term goals.

Integrated recruitment strategy.

We connect brand, performance, content, and technology into a cohesive system.

Audience & market clarity.

We help institutions understand their audiences, identify opportunities, and compete effectively.

Executive-level insight.

We provide clarity and reporting that supports confident leadership decision-making.

Your strategic partner for long-term growth & success.

Schedule a complimentary 30-minute meeting with our award-winning education marketing team.

Case studies.

SUCCESS STORIES

We create and deliver excellence across the education sector.

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read case study
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Strengthen your institution and fuel sustainable, long-term growth.

Gain actionable marketing insights tailored to your institution. No templates. No sales pressure. Just valuable advice you can use right away.