Budget strategy & allocation.

Align marketing investment with institutional priorities and strategy.

SPEND WITH PURPOSE

Why education institutions need budget strategy.

Education leaders are often asked to deliver growth under increasing financial pressure. Without a clear budget strategy, you may frequently face:

Fragmented spending across disconnected initiatives.

Overinvestment in channels that do not reflect learner behaviour.

Difficulty explaining marketing decisions to leadership or internal teams.

Reactive reallocation based on short-term performance signals.

BUDGET, REMASTERED

What budget strategy & allocation means at Noetic Marketer.

Our work clarifies how marketing dollars support institutional goals and where adjustments will have the greatest impact. We help you understand:

Where marketing investment is actually supporting enrolment outcomes.

Which channels and efforts align with learner intent and readiness.

How to balance brand, recruitment, and long-term institutional needs.

What trade-offs exist, and which investments carry the greatest risk or opportunity.

WHAT WE OFFER

Our budget strategy & allocation services.

As part of enrolment and education planning, our budget strategy work includes:

Enrolment-focused budget planning

We develop marketing budgets aligned to enrolment goals, program priorities, and recruitment timelines.

Channel allocation strategy

We define how investment should be distributed across channels based on role, performance, and learner readiness.

Scenario & contingency planning

We build flexible models that allow institutions to adapt to changing conditions without losing strategic direction.

Investment prioritization & trade-off analysis

We help institutions evaluate where to invest, where to reduce, and what to defer based on data and impact.

Leadership-ready budget frameworks

We present budget recommendations in a way that supports transparency, governance review, and internal alignment.

Recommended by educational institutions.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program