Campaign & customer journey audits.

Clearly see what’s working, what’s not, and why.

CLARITY ACROSS TOUCHPOINTS

Why education institutions need campaign audits.

The education recruitment process is complex and multifaceted. Without a clear view of how those journeys function, you may experience:

Inconsistent learner experience across channels.

Mid-funnel drop-off that is difficult to diagnose.

Campaign optimization based on isolated metrics.

Misalignment between marketing and admissions expectations.

MEANINGFUL INSIGHTS

What campaign & customer journey audits mean at Noetic Marketer.

Audits are a structured way to understand how recruitment efforts perform as a system. Our audits translate complexity into insight, and help you understand:

Where prospective learners disengage or drop off.

How campaigns interact across channels and stages.

Whether messaging aligns with learner expectations and readiness.

Where internal processes create inefficiencies or delay.

WHAT WE OFFER

Our campaign & customer journey audit services.

As part of strategic enrolment and education planning, our audit work includes:

Full-funnel campaign audits

We assess how campaigns perform, both individually and collectively, across the recruitment funnel.

Learner journey mapping & analysis

We map the actual learner experience from first touch through enrolment, identifying gaps and friction points.

Messaging & content evaluation

We review whether messaging aligns with learner intent, readiness, and decision-making needs.

Channel & touchpoint alignment review

We evaluate how channels interact and whether timing and sequencing support progression.

Actionable recommendations & prioritization

We deliver clear, practical recommendations that support optimization and strategic alignment.

Recommended by educational institutions.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program