Content Marketing for Higher Education
Attract more prospective students and increase applications with a professional content marketing strategy
Why You Need a Professional Content Marketing Strategy
Recently, higher education institutions have been increasing their marketing budget to better attract and engage prospective students. As such, it’s becoming progressively harder for schools to stand out in the highly competitive marketplace.
One of the most effective ways to reach potential students is through a well-crafted content marketing strategy. By leveraging the power of storytelling, content marketing allows universities and colleges to share their unique value propositions in an engaging way that resonates with potential students on a personal level. Failing to provide authentic and compelling content that speaks to their motivations and interests may cause them to be lost forever.
By working with Noetic Marketer, you can take charge of your content marketing, implementing a unique, organized, and relevant strategy that ensures prospective leads become enrolled students and not missed opportunities.
Overwhelmed With Creating & Executing Your Own Content?
Recommended by Higher Education Institutions
“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is extremely high quality and done accordingly to agreed deadlines.”
- Alpha Career College
Influence Enrollment Decisions with Rich & Valuable Content
We provide a wide range of services tailored to your institution’s needs. Here are some ways Noetic Marketer can help:
Develop a comprehensive content strategy
We will work together to create a robust content strategy that aligns with your institution’s goals, values, and target audience. Depending on your goals, our team can create content that can increase enrollment, improve brand awareness or engage with current students and alumni.
Improve search engine optimization (SEO)
Our team can improve your website’s SEO, making it easier for potential students and their parents to find relevant information about your school. This includes keyword research, on-page optimization, link building, local SEO, and technical SEO.
Create compelling content
Our team is experts at creating informative, relevant and engaging content that will resonate with prospective students. This includes lead magnets, landing pages, email marketing, blog posts, and more.
Generate effective lead nurturing campaigns
Our team can create automated lead nurturing campaigns that provide prospective students with valuable information about your institution and guide them through your enrollment process.
Analyze and optimize results
Our team will track the effectiveness of your content marketing strategy and make data-driven decisions about future campaigns. This includes analyzing and optimizing KPIs such as website conversions, email open rates, lead magnet downloads, blog post engagement, and more.
Get Compelling & Targeted Content that Drives Results
What It’s Like to Work With Us
“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”
- Emily Short | Digital Marketing Coordinator | Telfer School of Management
Your Partner for Creating High Authority Content
There are hundreds of digital marketing agencies out there, but we are the perfect partner for your higher education institution because:
It's more than a contract; for us, it's a partnership
We care about our clients. We know clients will always understand their business better than we can. In every decision we make, your opinion matters.
There is no end to our learning
Content marketing best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each member of our team. As a result, you will get the most effective and successful content marketing strategy for your institution.
You’ll receive customized strategies tailored to your needs
We create customized strategies unique to your needs. Going beyond traditional tactics ensures your team receives the full benefits of your investment.
Our experience is second to none
We have an experienced team who have implemented content marketing strategies for other higher education clients. This includes the University of Ottawa’s Faculty of Engineering, Faculty of Law and Telfer School of Management, as well as Career City College, Cestar College, Alpha Career College, and more.
Need Help Attracting More Students?
Our Recent Success Stories
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Telfer School of Management
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Alpha Career College
Boost Applications With a Tailored Content Marketing Strategy
Other Higher Education Digital Marketing Services
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Pay-Per-Click Advertising
Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.
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Social Media Advertising
Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.
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Website Design
Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.
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Email Marketing
Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.
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Search Engine Optimization (SEO)
Expand your visibility, attract new web traffic, cultivate prestige and increase enrollment with search engine optimization.
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Conversion Rate Optimization (CRO)
Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more applications.
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Digital Marketing Strategy
Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention and alumni engagement.
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CRM Implementation
Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.