Pay-per-click (PPC) advertising.

Reach high-intent prospects the moment they’re ready to act.

A DIRECT LINE TO LEARNER INTENT

Why education institutions need pay-per-click advertising.

Learners actively search for programs, credentials, and outcomes long before they apply. Without a strong PPC strategy, you may face:

Missed opportunities to engage high-intent learners.

Overreliance on broad or awareness-driven channels.

Inefficient spend on keywords that don’t reflect readiness or fit.

Limited insight into what learners are actively seeking.

STRATEGIC ADVERTISING

What pay-per-click advertising means at Noetic Marketer.

PPC is most effective when it reflects strategy, not urgency. Our approach treats search as a strategic channel, helping you to:

Reach learners on Google, Microsoft (Bing), and X (Twitter) who are actively researching programs and pathways.

Align search messaging with institutional positioning and program value.

Support multiple stages of the recruitment journey, from exploration to application.

Generate insight that informs broader enrolment and messaging strategy.

WHAT WE OFFER

Our pay-per-click advertising services.

As part of performance recruitment campaigns, our PPC work includes:

Search strategy & keyword development

We identify and prioritize keywords aligned with learner intent, program demand, and enrolment goals.

Campaign structure & management

We build and manage PPC campaigns across Google, Microsoft (Bing), and X (Twitter) designed for clarity, control, and scalability.

Ad copy & messaging development

We craft search ad messaging that aligns with institutional positioning and learner needs.

Landing page alignment

We ensure PPC traffic lands on pages designed to support clarity, relevance, and action.

Performance monitoring & optimization

We continuously refine bids, messaging, and structure to improve efficiency and outcomes.

Recommended by educational institutions.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program