PPC for Contractors
Generate qualified leads and drive sales with Google Ads and pay per click advertising
Why You Need Pay Per Click Ads
Simply put, today’s world is online. Long gone are the days of looking through your newspaper’s local classifieds for the nearest handyman, roofer, landscaper, carpenter, construction company, or pool repair guy. No longer do people look to Yellow Pages, print advertising, or door hangers when choosing what contractor to hire.
Instead, they jump online, search for a contractor or company, and contact those they feel are capable of completing the work. As a contractor, running search ads is how you join the online world, and it’s how you make sure your company is showing up when people are looking for your services.
Ready to join the online world?
Recommended by Our Clients
“Noetic Marketer has been a pleasure to work with. We (Tumber Garden Care/Sinovi Masonry & Stonescapes) contacted the company in March hoping to transition our marketing efforts from print ads to online marketing due to the COVID-19 situation and the increase in people being home/online. To say the results have been fantastic is an understatement - we are receiving more quality leads than ever before and wish we made this transition much sooner. From the copywriting, to the landing page/ad design, to their customer service, we've been thoroughly pleased with all aspects of Noetic Marketer. I highly recommend them to anyone who is looking to increase their online presence.”
Tumber Garden Care/Sinovi Masonry & Stonescapes
What is Pay Per Click Advertising?
PPC advertising is a type of digital advertising that targets ads to people searching for your products or services. Each time one of your ads is clicked on, you pay a small fee to the platform the ad is running on (hence the name “pay per click”). There are two platforms we typically recommend to contractors considering PPC ads.
Pay per click platforms.
Google Ads
By far, the most popular pay per click platform is Google Ads. Being the most used search engine in the world, Google is the obvious first choice if you want your ads in front of as many people as possible.
Microsoft Ads
Although the most used search engine in the world, not everyone uses Google. In fact, through their various sites like Bing, MSN, Yahoo, and AOL, Microsoft holds a 21.9% share of the Canadian desktop search market. With less competition compared to Google, Microsoft Ads can provide a lot of value to your company.
Why PPC Ads are Perfect for Contractors
There are many ways to join the online digital marketing world, so why is advertising through Google Ads and Microsoft Ads the best way for contractors to do so?
Quality Leads
No one likes tire kickers, and dealing with unqualified leads is a recipe for wasted time and frustration within your company. PPC ads allow you to advertise specific services in targeted locations to high intent audiences. For contractors, this trifecta will bring you more qualified leads than any other digital marketing channel.
Great Value
Not only does PPC advertising let you target high intent individuals, but it allows you to do so in the most timely, relatively inexpensive, and highly effective way possible, bringing you great value for your money.
Discover how our PPC ads for Roofs of Steel helped increase sales by 27% in just one year!
How Contractors Can Use Pay Per Click Advertising
Highlight Your Services
The first priority of any ad is to highlight your services. By doing so, you are able to target people looking for what you have to offer. Through keyword research, you can select very specific keywords to focus on, ensuring only those looking for your exact services are contacting you. This simplifies your sales process and removes the wasted time spent dealing with people who don’t actually need what you’re offering.
Target Your Local Area
Not only can you highlight your services, but you can highlight those services in specific locations. By using local keywords that target your service area, you can ensure those contacting you are both interested in your services and located in your preferred location. Soon enough, each and every lead will be exactly where you want them to be. No more long drives to quote jobs further away than you’d like.
Showcase Your Accomplishments
With the number of contractors and contracting companies out there, choosing a company can quickly become an overwhelming and difficult question to answer for those searching. Who is good? Who is bad? Who can I trust? These are thoughts every homeowner is having. Whether it’s being voted your town’s best contractor in your specific niche or having more than 50 five-star reviews on Google, you can quickly establish credibility and differentiate yourself from the competition by highlighting your accomplishments.
Broadcast Your Deals
Do you offer free consultations? Will you provide a 3D render of the proposed project at no cost? Are you offering reduced rates during your offseason? If so, broadcasting these through pay per click ads is a great way to further separate yourself from the competition while letting everyone know what deal awaits them.
Think you can make use of these PPC features? Have some other ideas you’d like to discuss? Contact us today - we’d love to talk!
Who We Are
At the heart of Noetic Marketer is a team of strategists, designers, copywriters, and analytic minds focused on achieving the best possible results for our clients.
Over the past few years, our team has created, implemented, and managed complete digital marketing solutions for contractors throughout North America.
Today, we continue to push through the noise to create meaningful connections while successfully delivering innovative marketing solutions for our clients.
Why Choose Noetic to Run Your Pay Per Click Ads
Industry Experience
From landscapers and stonemasons to roofing companies and custom home builders, Noetic Marketer has worked with leaders in their respective industries since the founding of the company, helping each and every one of them grow.
Custom-Built Strategies
We build creative campaigns that go beyond traditional marketing tactics. Each executed strategy and piece of content created is specifically developed to suit your niche and desired clientele.
Client-Centric
Our team wants the best for you and your clients. When you succeed, we succeed. We form strong partnerships based on trust and communication to ensure all work reflects our clients' values. We are your partner, and we genuinely have your best interests in mind.
Adaptable
People are ever-changing, and the marketing strategy that connected with them last year might not this year. We are always up-to-date on the current trends and future direction of digital marketing to ensure we can direct your campaign in the right direction.
Results-Driven
As a business ourselves, we are consistently tracking the results of our efforts to ensure improvements are made every step of the way. As a client of ours, you can rest assured knowing the results of your marketing campaigns are diligently tracked, and optimization efforts are being undertaken whenever possible.
Top-Level Reporting
Viewing data in a spreadsheet or an overly complicated dashboard is never fun. That’s why we provide you with a customized, simple, and easy-to-understand performance dashboard summarizing the results of your entire marketing campaign. And, with 24/7 online access, you can check-in at any time to see how your campaigns are performing.
Full Budget Transparency
You and your team work tirelessly for the company and the money it earns. What it’s spent on matters. Along with your top-level reporting, we will provide you with full visibility on each campaign’s spending, letting you know exactly how much value each dollar spent brings back to your company.
Interested in pay per click advertising?
Our Contractor Digital Marketing Process
Our discovery session is an opportunity to understand your company’s brand and goals. Tell us about your services, clientele, strategy, budget, and vision for the future and we will let you know if we can help. Simply put, we want to see if our agency is a good fit for your company, ensuring you’ll get the most from your time and money by working with us.
2. Audit & Analysis
If we’re a good fit for one another, the next step is to conduct a thorough audit and analysis of your current marketing efforts, assessing what is and isn’t working well for you. We will then research your competitors, industry trends, keywords and more to help with our strategy development.
3. Strategy Development
With our research complete, the next step is to develop the strategy needed to meet your digital marketing goals. Working closely with you, the strategy will be finalized, and the specifics of your marketing campaign will be determined.
4. Asset Creation
Our team will then develop the content needed to make the chosen strategy a success. Whether copywriting or graphic design, all asset creation is handled by us. If requested, we also offer a thorough review and feedback process, ensuring every word and visual element is approved by you prior to being launched.
5. Implementation
Ready. Set. Go. This is the fun part. The strategy has been developed, assets created, and now it all comes together. Your digital marketing campaign is up and running.
6. Monitoring & Optimization
Good digital marketing isn’t a simple set it and forget it service. Weekly campaign monitoring is crucial if you want the best performance and results possible. Through data analysis and A/B testing, we assess what is and isn’t working, allowing us to quickly optimize and scale your best-performing assets.
7. Reporting
The final step is communicating all this information back to you. A customized, simple, and easy-to-understand performance dashboard summarizing the results of your entire marketing campaign will be updated weekly. And, with 24/7 online access, you can check-in at any time to see how your campaigns are performing.
Testimonials.
“I consider Noetic Marketer a valuable member of our team! They were able to tailor a marketing campaign that fit our budget & goals. Since working with them I have seen an increase in online lead & very happy to recommend their services to anyone!!”
Luis Morales | UNIQ Dimensions
“Andres from Noetic is doing an amazing job looking after our website, online marketing, and SEO. Highly recommend this company. Would give you more details, but we are too busy because of all the leads they generate for us.”
Antonia Bos | Roofs of Steel
Our Recent Success Stories.
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UNIQ Dimensions
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Sinovi Masonry & Stonescapes
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Tumber Garden Care
FAQs
How can I gain more qualified leads and increase sales for my business?
When working with businesses like yours in the contractor industry, the first step is to develop a high-impact marketing funnel strategy. This means that we will create a system to generate authority and engagement to deliver value. We then convert these individuals into leads and move them through your sales funnel. Once the funnel is established, our team will analyze the data and optimize it to get you even better results!
How can I build long-term client relationships through digital marketing?
A great relationship starts by providing value. Attract more clients for your business by letting them know you understand them, by showcasing your expertise, and by delivering content they want to engage with. Once you have gained your audience’s trust, you have formed a relationship.
Do I need to understand digital marketing to hire a digital marketing agency?
If you hire us, you’re hiring us for our expertise and advice. You don’t need to understand the specifics or know how to do digital marketing. That said, you will learn a lot working alongside us, and your understanding of the strategy behind digital marketing will grow.
When can I expect results?
Results don’t happen overnight. It takes time, and it is a process. We first need to develop a strategy, then create the assets, then launch the campaign. Once a campaign launches, we need to gather initial data to help with optimization. How long it takes for you to see results depends highly on your business, how much data you have to date, and your current marketing funnel. We can typically create and deliver a successful marketing funnel within three months, however, many clients see results within the first two.
Does PPC pair well with other services?
Yes, pay per click advertising pairs well with social media advertising. By utilizing both pay per click ads and social media ads, you gain a widespread online presence, targeting search intent with your PPC ads and specific audiences with your social media ads. This combination works very well and often leads to higher conversion rates. You can visit our social media advertising page to learn more.
Contact us.
Other Services
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Digital Strategy
Build an effective digital marketing strategy that helps your company grow to new heights and achieve its goals.
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Search Engine Optimization
Optimize your web pages, rank higher on search engine results pages, and drive organic traffic to your website.
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Social Media Advertising
Advertise on your audience’s most used social media platforms to increase brand awareness and drive more sales.
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Content Marketing
Create rich and valuable content that attracts leads, engages your audience, and sells your product or service without any sales pitch.
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Conversion Rate Optimization
Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more sales.
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Email Marketing
Connect with your most loyal leads and customers with emails that feature attention-grabbing content and eye-catching designs.
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Website Design
Leave a memorable first impression with an engaging and compelling website that accurately communicates your brand identity.
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CRM Implementation
Take control of your growing contact list and gain valuable insights into sales and marketing opportunities by implementing a CRM system.