How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

Social Media Advertising for Higher Education

Drive more students to your school with expertly-managed social media ads.

Why Should You Implement Social Media Advertising?

There are many schools prospective students can choose from. With so many options, it's difficult to stand out. While many institutions are familiar with social media advertising, it is a commonly underused marketing channel that prevents schools from developing a consistent social media presence that drives qualified leads to their programs.

With Noetic Marketer's social media advertising services, you can increase your reach, separate yourself from your competitors and encourage more prospective students to apply to your school. Don't let social media channels go to waste. Get a tailored social media advertising strategy today!

Start Utilizing the Influence of Social Media Advertising

Recommended by Higher Education Institutions

“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is extremely high quality and done accordingly to agreed deadlines.”

- Alpha Career College

Get a Winning Social Media Advertising Strategy

We provide a wide range of services tailored to your institution's needs. Here are some ways Noetic Marketer can help:

Strategic planning

Our team has managed thousands of social media advertising campaigns - we know what works. Together, we will review your goals, budget, and current strategy to create a customized campaign for your institution.

Targeted audience selection

We will customize your ads based on your desired audience demographics, psychographics and interests. Our experts will display your social media ads to the most relevant prospects, ensuring quality leads are driven to your institution.

Action-driven copy

Our team will write compelling copy that will lead prospective students to click on your ads. We will communicate your unique value to make a strong impression and increase the likelihood of potential students enrolling at your school.

Graphic design

Our graphic designers will create eye-catching graphics for your social media ads. Different design variations will be tested to determine which ad generates the most clicks and highest conversions.

Campaign management

Our team will manage your social media advertising campaigns. We will track performance and make the necessary adjustments to optimize your ads. This includes adjusting bids, changing copy, updating designs, and modifying targeting.

Data tracking and analysis

Our team will track the performance of your social media campaigns. You will receive weekly ad reports highlighting the number of new leads, click-through rate, applications, and more.

Ready to Boost Student Applications?

Our Social Media Advertising Solutions

Social media advertising is a powerful way to attract more leads, increase brand awareness, and build relationships with prospective students. Here are the platforms we can help you with.

Get More From Your Advertising Efforts

What It’s Like to Work With Us

“Cestar College hired Noetic to improve its marketing strategy and redesign the website. After working closely with them during this process, I can't say enough great things about the company. Throughout the entire process, they have been extremely personable, helpful, effective, and efficient. Any time we have had an issue, they have been very responsive and quick to help however they can. I highly recommend working with them!”

- Samantha Desroches | Assistant Director at Cester College of Business | Health and Technology

Your Partner for High-Converting Social Media Advertising Campaigns

There are hundreds of social media ad agencies out there, but we are the perfect partner for your higher education institution because:

It's more than a contract for us; it's a partnership

We care about our clients. We know that clients will always understand their business better than we can. In every decision we make, your opinion matters.

There is no end to our learning

Social media advertising best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each team member. As a result, you will get the most effective and successful social media ad campaigns for your institution.

You’ll receive customized strategies tailored to your needs

We create customized strategies unique to your needs. Going beyond traditional tactics ensures your team receives the full benefits of your investment.

Our experience is second to none

Our experienced team has implemented social media ad campaigns for other higher education clients. This includes the University of Ottawa's Faculty of Engineering, Faculty of Law and Telfer School of Management, as well as Career City College, Cestar College, Alpha Career College, and more.

Need Help Recruiting More Students?

Our Social Media Advertising Process

1. Discovery

We'll schedule a meeting with you to go over your vision for your campaigns and your goals for outreach, audience, branding, and more. Tell us about your school's objectives, budget, and timelines, and we'll let you know how we can help.

2. Analysis

We'll complete an audience analysis and develop a persona for who your social media ads should target. We will also conduct industry and competitive research to determine where and how your social media ads can outcompete others.

3. Copywriting

We'll draft engaging and memorable copy, fully customized to the respective campaign's social media channel and target audience.

4. Design

We'll create visually appealing design assets optimized for your campaign's social media platforms. Design assets can include images, reels, videos, GIFs, and more.

5. Deployment

Ready… set… go! At this stage, we prepare your ads for launch. Our research, analysis, and asset creation are the foundation for a successful social media advertising campaign. Facebook pixels and UTM tracking codes are also implemented for accurate campaign tracking.

6. Monitoring

Our team will study the performance of the advertising campaigns on each platform. We will send your company a weekly ads report highlighting the number of new leads, click-through rate, cost-per-result, and more.

6. Optimization

Our team uses in-depth data analysis to improve your ads. A/B tests are finalized in this stage, and campaigns are scaled. The final four steps in our process repeat to continually enhance your email marketing strategy!

Our Recent Success Stories

Telfer School of Management

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Alpha Career College

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Frequently Asked Questions

How long does it take to get results?

It depends on your location, industry and target audience, but most of our clients get results within 1-3 months. No agency can guarantee results, but we have the skills, knowledge and experience to put forward the best strategy and get you results as soon as possible.

What is the recommended budget?

Our recommended budget depends on your location, industry and target audience, as the price will vary depending on the specific targeting. Although you can run a campaign for as little as $2/day, to hire our agency, we recommend a minimum budget of $30/day. This amount ensures your ads run throughout the day, providing us with enough data to optimize your campaign correctly.

We have managed social media campaigns ranging in size from $1,000/month to $100,000/month in ad spend.

Do you outsource any of the work?

No, all of Noetic Marketer’s social media advertising services are completed in-house by our talented team of digital marketers.

Do you create landing pages?

Yes, we write, design, and publish custom-built landing pages to accompany your social media ads. This ensures leads are directed to the appropriate information, increasing conversion rates and the effectiveness of your campaigns.

Get Started With Your Social Media Advertising Campaign Today

Other Higher Education Digital Marketing Services

Pay-Per-Click Advertising

Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.

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Website Design

Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.

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Email Marketing

Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.

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Content Marketing

Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.

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Search Engine Optimization (SEO)

Expand your visibility, attract new web traffic, cultivate prestige and increase enrollment with search engine optimization.

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Digital Marketing Strategy

Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention and alumni engagement.

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Conversion Rate Optimization (CRO)

Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more applications.

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CRM Implementation

Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.

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