A Full-Funnel Digital Strategy to Build Scalable, Sustainable Growth
C A S E S T U D Y
UNIQ DIMENSIONS
Overview
UNIQ Dimensions is a Toronto-based building measurement company specializing in marketing floor plans, architectural as-built drawings, and building area analysis.
Their company delivers highly accurate measurements that help real estate, engineering, design, and asset management professionals establish property credibility and accelerate transactions.
When UNIQ first partnered with Noetic Marketer in 2020, they faced significant challenges. COVID-19 eliminated in-person trade shows and networking opportunities that previously supported their business development. They needed a new, highly targeted approach to reach their niche audiences and continue growing.
Project scope.
Generate qualified leads for UNIQ's measurement services while building a scalable digital marketing foundation.
Goal
Timeline
June 2020 – Present
Location
Toronto, Ontario, Canada
Industry
Commercial Real Estate Services
Services
Social Media Advertising, Pay-Per-Click Advertising, Landing Page Development, SEO (Search Engine Optimization)
The challenge.
Like many B2B service providers, UNIQ Dimensions relied heavily on in-person channels to build relationships and generate new business. But when the pandemic cut off those traditional pipelines, the team faced a pressing question: how could they reach the right buyers with the right message at the right time without inflating their marketing budget? They needed a more targeted, cost-efficient approach that could replace lost visibility and also lay the groundwork for long-term digital growth.
01
Loss of traditional marketing channels.
UNIQ needed a fully digital client acquisition strategy to maintain and grow its pipeline after in-person trade shows stalled during the pandemic.
02
Niche audience targeting.
UNIQ's highly specialized services meant they needed a way to reach decision-makers in real estate, engineering, and asset management efficiently.
03
Budget efficiency and sustainability.
UNIQ required a strategy that could scale over time without unsustainable increases in ad spend.
The solution.
Build an effective digital marketing strategy channel while continuing to optimize campaigns, ad spend, content, and SEO for maximum efficiency.
Social media advertising
We launched multiple Meta ad campaigns targeting highly specific audience segments for UNIQ's different services. This replaced the broad, generalized exposure of trade shows with precision targeting.
Pay-per-click advertising (PPC)
We ensured ads were shown to prospects actively searching for building measurement and as-built services. Each campaign was continuously optimized to reduce cost per acquisition while increasing lead quality.
Landing page development
We designed conversion-optimized landing pages with persuasive messaging, simple lead forms, and clear calls-to-action. Pages were updated and refined regularly to reflect UNIQ’s evolving client offerings.
Search engine optimization (SEO)
We introduced a long-term SEO strategy to build organic lead generation. By optimizing UNIQ's website for branded and service-based keywords, we captured high-intent search traffic and positioned the brand as an authority within its niche.
The content.
The results.
Return on investment
*2024
560%
Increase in leads
*2023 to 2024
78%
Of revenue for every $1.00 invested
*2024
$6.60
Contact page conversion rate compared to the industry standard.
*2024
8x
The feedback.
"When I was working with another agency, I believed they had a '1 size fits all' strategy. Working with Noetic, they tailored the marketing to my needs & budget. They were quickly able to understand the business, what we do & what we stand for. Overall, it has been a great experience working with the Noetic team."
Luis Morales
Founder of UNIQ Dimensions.
The key learnings.
Long-term growth requires more than short-term wins
It was our long-term SEO strategy that turned UNIQ’s digital presence into a sustainable lead engine. A shift from campaign-driven thinking to a full inbound system gave their brand resilience, scale, and ongoing cost-efficiency.
Precision targeting beats broad exposure
Instead of investing in high-cost, low-yield channels like trade shows, we targeted high-intent buyers through search and social. This allowed UNIQ to reach decision-makers with timely, relevant messaging.
Digital strategy is not one-size-fits-all
By prioritizing flexibility, regular optimization, and deep collaboration, we ensured UNIQ’s campaigns evolved with their goals, audience behaviour, and market conditions.
Let’s turn your vision into measurable results.
Your successful digital marketing campaign is just a few clicks away!
Select a date and time that fits your schedule best, and we’ll provide a free 30-minute consultation.
No sales pitch, only valuable advice from one of our experts.
