Building Brand Credibility & Lead Volume for a Newly Founded Career College
C A S E S T U D Y
ALPHA CAREER COLLEGE
Overview.
Alpha Career College is a Toronto-based private career college dedicated to equipping students for meaningful careers in healthcare and social services.
Despite launching during a highly competitive period in 2021, Alpha Career College was determined to scale quickly and build a reputation from scratch.
Recognizing the need for a nimble, results-driven approach, Alpha partnered with Noetic Marketer to launch its digital presence and generate qualified leads without relying on traditional funding models, such as provincial student loans.
Project scope.
Drive qualified leads and reduce cost-per-acquisition while building brand credibility online.
Goal
Social Media Ad Campaigns, Landing Page Development, Email Marketing, E-Brochures, Digital Strategy
Services
Timeline
June 2021 - Present
Location
Toronto, Ontario, Canada
Industry
Higher Education
The challenge.
Despite decades of experience and a strong reputation in Windsor, CCHST was struggling to hit its enrolment goals. The school faced growing competition from online-first colleges, limited brand awareness outside of referrals, and an overreliance on one or two lead sources.
With an ambitious goal to more than double its student body, they needed a modern marketing strategy that could reach qualified prospects at scale, convert interest into action, and position CCHST as the region’s top destination for healthcare education.
01
No brand awareness or online presence
As a brand-new institution in 2021, Alpha had no existing reputation. This made lead generation and trust-building especially difficult in a crowded market.
02
No access to provincial student loans
Alpha was not eligible for provincial student loan programs, placing them at a disadvantage compared to competitors with lower up-front costs.
03
Competitive pressure and a tight target audience
With many colleges offering similar programs, Alpha needed to reach an audience that wouldn’t be dissuaded by the lack of loan options.
The solution.
Noetic Marketer’s strategy focused on building and optimizing every stage of the funnel to drive sustainable, long-term results.
Facebook ad campaigns
We launched highly targeted campaigns for each core program, tailoring messaging for international and career-changing students. Copy and creative were continuously tested using interest-based and AI-generated lookalike audiences.
Landing page development
Mobile-optimized landing pages featured persuasive copy, simple forms, and emotionally driven messaging focused on helping others and building a future in Canada.
Email marketing
We implemented strategic email campaigns that provided value and nurtured prospects over time. These campaigns kept Alpha top-of-mind while prompting action through reminders, value-driven content, and testimonials.
E-brochures
We developed E-brochures as downloadable lead magnets for each program. These brochures provided program overviews, benefits, and career pathways, helping nurture prospects through the decision-making process.
The content.
The results.
919%
increase in lead volume
improvement in conversion rate
30%
reduction in cost per acquisition
53%
increase in overall clicks
683%
increase in click-through rate
63%
decrease in cost per click
39%
The feedback.
Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is of extremely high quality and done accordingly to agreed deadlines.
Alpha Career College
The key learnings.
Tailored messaging increases relevancy and trust
By tailoring campaigns to international and career-changing students, we aligned messaging with motivation, helping Alpha stand out despite funding limitations. Clear audience focus drove higher intent and better conversion outcomes across all channels.
Full-funnel integration drives consistent performance
We built a cohesive funnel from ad to email, ensuring prospects received consistent messaging and timely reminders. This continuity helped nurture interest over longer decision cycles and build trust without the support of institutional reputation or public funding.
Agility and continuous testing are vital for sustained growth
A/B testing and audience refinement enabled us to lower acquisition costs and boost conversion rates over time. This shows that adaptability is a competitive advantage in high-pressure markets.
Let’s turn your vision into measurable results.
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