A Multi-Platform Strategy for Expanding Health Program Visibility & Enrolments
C A S E S T U D Y
CANADIAN COLLEGE OF HEALTH SCIENCE AND TECHNOLOGY (CCHST)
Overview.
The Canadian College of Health Science and Technology (CCHST) is Windsor’s leading massage therapy school and a trusted name in Ontario’s health sciences education sector. With over 40 years of experience, CCHST offers career-ready diploma programs in healthcare and administration.
As CCHST looked to scale its student body from 140 to 300, it needed a digital partner to modernize lead generation, improve cost efficiency, and fill under-enrolled programs within a tight timeline and a competitive postsecondary market.
Project scope.
Drive high-quality leads and improve enrolments across three key programs
Goal
Social Media Advertising, Pay-Per-Click Advertising, Landing Page Development
Services
Timeline
August 2024 – May 2025
Location
Windsor, Ontario, Canada
Industry
Higher Education
The challenge.
Despite decades of experience and a strong reputation in Windsor, CCHST was struggling to hit its enrolment goals. The school faced growing competition from online-first colleges, limited brand awareness outside of referrals, and an overreliance on one or two lead sources.
With an ambitious goal to more than double its student body, they needed a modern marketing strategy that could reach qualified prospects at scale, convert interest into action, and position CCHST as the region’s top destination for healthcare education.
01
Declining ROI on existing ad spend
Despite local awareness, CCHST struggled to reach new audiences efficiently. They struggled with low lead quality and rising acquisition costs.
02
Underperformance in key programs
Key programs were falling short of enrolment targets. Despite their clear career paths and internship components, awareness and program differentiation needed support.
03
Narrow lead pipeline
With goals to double student enrolment, CCHST needed a diversified, scalable digital funnel. They also needed campaign assets fast to influence Fall and Winter cohorts.
The solution.
We crafted a multi-channel marketing strategy designed to deliver results quickly and efficiently while showcasing the distinct strengths of CCHST’s programs and facilities.
Social media advertising
Meta campaigns focused on key programs, and audiences were segmented strategically. Messaging emphasized program credibility, real-world internships, and top-rated training.
Pay-per-click advertising
We launched Google Ads with program-specific copy and keyword targeting. Ads addressed common objections, and the budget was shifted dynamically based on performance across programs.
Landing page development
Each program received a dedicated custom landing page with clear CTAs. Each page highlighted the job-focused curriculum, hands-on experience, student testimonials, and employer affiliations.
The content.
The results.
53%
lower cost per acquisition
more interviews scheduled
72%
increase in enrolments
92%
return on ad spend
+46%
The key learnings.
Landing page strategy is a powerful lever for improving conversion
Custom landing pages for each program enabled us to clearly and quickly communicate program-specific value propositions. This focus on relevance and simplicity played a significant role in turning interest into applications.
A responsive, multi-platform approach ensures agility
By building flexibility into the campaign structure across Meta and Google Ads, we were able to quickly shift focus to the highest-performing programs and audiences. Our adaptability helped keep both spending and performance aligned with enrolment cycles.
Collaboration and clarity across systems create measurable success
With direct tech integration and close communication with the admissions team, we ensured every lead was tracked and moved through the funnel with purpose. Full clarity enabled continuous optimization and stronger conversion rates.
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