Email Marketing for Higher Education
Convert more leads into students with well-written, beautifully designed, and highly personalized email marketing campaigns.
PROBLEM-SOLVING
Why Higher Education Institutions should invest in Email Marketing?
Email marketing is a powerful tool for higher education institutions looking to reach and engage with prospective students. With email, you can deliver relevant content directly to your audience's inbox, informing them of upcoming events, information sessions, open houses, application deadlines, scholarship opportunities, and more.
Email campaigns also offer a cost-effective way to nurture relationships with leads and foster loyalty with existing students and alums. Personalizing messages and targeting specific audience segments can improve your return on investment and drive more conversions. Email marketing is one of the most effective ways to reach your target audience today. Every dollar spent on email marketing sees an average return of $42!
When executed correctly, email marketing can be an invaluable investment for any school looking to improve its marketing efforts and connect with its audience on a deeper level. At Noetic Marketer, we will work with you to enhance the power of your email marketing, helping you convert more leads into students and maintain valuable relationships with existing students and alums.
Ready to convert more leads into students?
Recommended by
Higher Education Institutions.
““The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”
Emily Short
Digital Marketing Coordinator | Telfer School of Management
Get a winning Email Marketing strategy.
EMAIL MARKETING SOLUTIONS
Today's high school students spend as much as nine hours daily on their mobile devices. Despite the popularity of social media platforms, email remains the preferred method for prospective students to receive valuable information about the schools they are interested in.
Noetic Marketer will work with you to develop a comprehensive email marketing strategy that aligns with your goals and integrates with your other marketing efforts.
Work with us, and we will provide you with the following:
Audience segmentation
We’ll identify critical segments of your audience and develop a strategy to effectively target your most valuable contacts.
Design creation
We’ll create custom email templates that reflect your brand identity while maximizing user experience and conversion rates.
Metrics and Analytics
We’ll provide you with weekly reports and insights on the performance of your email campaigns, giving you complete oversight of the results.
Content development
We’ll craft compelling, relevant content that drives engagement and action, from attention-grabbing subject lines to clear calls to action.
Optimization
We’ll administer routine split testing, optimizing for the most effective copywriting and design elements, ensuring your campaigns provide the best results possible.
Discover the power of Email Marketing
TESTIMONIAL
What it’s like to work with us
“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is extremely high quality and done accordingly to agreed deadlines.”
Alpha Career College
GREAT REASONS TO CHOOSE NOETIC MARKETER
Your partner for effective Email Marketing Campaigns
There are hundreds of email marketing agencies out there, but we are the perfect partner for your higher education institution because:
It's more than a contract for us; it's a partnership
We care about our clients. We know that clients will always understand their business better than we can. In every decision we make, your opinion matters.
There is no end to our learning
Email marketing best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each member of our team. As a result, you will get the most effective and successful email campaigns for your institution.
Receive customized strategies according to your needs
We create customized strategies unique to your needs. Going beyond traditional tactics ensures your team receives the full benefits of your investment.
Our experience is second to none
We have an experienced team who have implemented email marketing campaigns for other higher education clients. This includes the University of Ottawa’s Faculty of Engineering, Faculty of Law and Telfer School of Management, as well as Career City College, Cestar College, Alpha Career College, and more.
Need to discuss your Email Marketing strategy in more detail?
APPROACH
Our process.
01
Discovery
We'll schedule a meeting with you to go over your vision for your email marketing campaign and your goals for outreach, audience, branding, and more. Tell us about your school's objectives, budget, and timelines, and we'll let you know how we can help.
02
Strategy
Together, we’ll devise strategies to help you meet and surpass your email marketing goals.
03
Asset creation
Our copywriting and graphic design teams will develop the assets needed to make your email marketing campaign a success.
04
Deployment
Ready… set… send! At this stage, we prepare your email campaigns for execution. Our research, strategy development, and asset creation generate the ideal platform for launching your campaigns. All assets at this stage are approved by you and your team.
05
Maintenance
Our team monitors the performance of all running email marketing campaigns. Every week, we send you comprehensive reports.
06
Content refresh
We will onboard your team, outlining the CRM system and how team members will use the various functionalities. We will provide on-demand training to assist team members with outstanding questions or issues.
Our recent success stories
Frequently Asked Questions
HELPFUL GUIDES
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Our team has worked with many email marketing platforms, including HubSpot, MailChimp, ActiveCamapign, Klaviyo, and more!
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Yes, we do! We offer full-service digital marketing solutions, including copywriting, video editing, and graphic design services for email marketing campaigns. All creative content is original and produced by Noetic Marketer.
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Absolutely! Our conversion rate optimization services include A/B tests to assess email campaign performance. Based on the results, our team makes changes to the content and designs, which in turn improves conversion rates. We then repeat this process, providing continual optimization.
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Yes! We offer complete account visibility and provide clients with a customized weekly report dashboard.
Achieve your enrollment and retention goals with Email Marketing
Other key capabilities for Higher Education Digital Marketing
SERVICES
Digital Marketing Strategy
Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention, and alumni engagement.
Search Engine Optimization SEO
Expand your visibility, attract new web traffic, rank higher in search engine results, cultivate prestige, and increase enrollment with search engine optimization.
Social Media Advertising
Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.
Content Marketing
Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.
Conversion Rate Optimization CRO
Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into applications.
CRM Implementation
Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.
Website Design & Development
Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.
Pay-Per-Click Advertising
Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.
Social Media Management
Social media management is an essential marketing aspect for business owners who want to build strong brand awareness online.