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The latest insights from Noetic Marketer’s team of education experts.

Evidence-based perspectives, practical frameworks, and forward-looking strategies that keep institutions informed.

Morgan Northmore Morgan Northmore

How do career colleges approach marketing?

Learn how career colleges approach marketing, from Ontario's advertising rules to digital strategy, lead generation, and proven enrolment results. See how short decision cycles and verifiable outcomes shape a winning recruitment strategy.

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Morgan Northmore Morgan Northmore

How do universities use social media for student recruitment?

Social media has become a first point of contact between prospective students and higher education institutions. This guide explains how universities use platforms like TikTok and Instagram to reach prospective students, the content that performs best, and how to measure recruitment performance.

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Morgan Northmore Morgan Northmore

How can universities build an effective domestic student recruitment strategy in 2026?

As study permit caps drive down international enrolment, universities must build stronger domestic recruitment strategies to protect revenue. This guide outlines how to audit regional demand, segment target audiences, personalize CRM outreach, and use video and peer ambassadors to turn prospective inquiries into committed enrolments.

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Morgan Northmore Morgan Northmore

How Can Universities Use AI for Marketing?

Discover how AI revolutionizes university marketing! Personalize student communication, automate tasks, and make data-driven decisions to boost enrollment. This guide provides actionable steps, top AI tools, and insights into future trends and ethical considerations for a winning strategy.

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