Morgan Northmore

Master the process of creating an effective higher education marketing budget. This guide breaks down the essential six-step strategy: setting goals, defining your audience, benchmarking against peers, allocating funds across key components (advertising, branding, agencies, and software), planning for the future, and continuous monitoring for ROI. It includes key benchmarks, allocation models by institution size, and common challenges with practical solutions. Learn how to strategically invest for enrollment growth and measurable value.

Discover the 11 most valuable and actionable strategies your institution can implement right now to increase global reach and drive enrollment growth. We dive into the specific tactics that deliver a better ROI, from targeted social media to key support like PGWP guidance. Stop guessing and start recruiting with confidence—click to see the complete 11-point plan.

This guide unveils nine effective strategies to attract and engage adult learners, covering everything from crafting career-focused programs and ensuring flexible learning options to optimizing digital outreach and providing exceptional support. Discover how to connect with this vital demographic and foster their academic and professional success.

Choosing a university is a big decision. Student testimonials offer authentic insights into campus life, academics, and future outcomes, building crucial trust. This guide explores why testimonials are essential for higher education marketing, who to feature, effective formats, strategic placement, and practical methods for gathering them.

Struggling to attract students and prove marketing ROI? This guide reveals the seven key challenges in higher education digital marketing and offers practical, data-driven solutions. Learn how to craft student personas, leverage user-generated content, personalize communications, and optimize strategies to boost enrollment and achieve your goals. Start transforming your marketing approach today!

Discover how AI revolutionizes university marketing! Personalize student communication, automate tasks, and make data-driven decisions to boost enrollment. This guide provides actionable steps, top AI tools, and insights into future trends and ethical considerations for a winning strategy.

Facing fierce competition in higher education? Discover how video content can transform your recruitment efforts! Learn to create engaging videos that connect with prospective students and boost enrollment.

Facing declining enrollment? Discover 5 proven marketing strategies to attract undergraduate students! Learn how to engage Gen Z on social media, involve parents in the decision, build a strong institutional brand, recruit international students effectively, and organize impactful events.